To Weiner the villain is the for-profit marijuana industry. Legalization has gained widespread support in the US thanks to a two-pronged PR strategy of promoting cannabis as a “medicine” and wellness product, even when the evidence of its benefits is anecdotal or non-existent, and trying to demolish the stigma of cannabis as a drug for losers. “Their goal is not public health, their goal is addiction,” Weiner says. “When I speak out against this topic it’s against my financial interest – which I can’t say for the people on the other side.”